Help Young People Thrive

Powered by, the Gen2Gen campaign seeks new ways to bring more people over 50 into the lives of young people who need champions. Join us today by pledging to help young people thrive.

Click here to see a complete list of all of our Gen2Gen partners.

(Click to see the full infographic)

Join us for


Kids need early reading champions and books in their lives to be ready for school success. We can help on both counts. For the next few months, Gen2Gen Reads will encourage people to volunteer with literacy partners eager for 50+ help and raise the funds to donate 1,000 new books to Head Start centers.

Even if you just have a minute, you can help. Click an activity below to get started.

Love reading to kids? We created a special video message for reading heroes like you. Click below to watch.
Interested in helping kids learn to love reading? Click the button below to find vetted opportunities to serve.
Want to help get books into the hands of kids who need them? Any amount helps. Click below to contribute.

Did an older person inspire your love of reading?   Click here to honor them and enter to win $150 in books for Head Start kids who need them most.

Literacy Matters

“We worked together to tackle tough words, and at the end of the year she felt more confident." - Berte, volunteer tutor at Reading Partners

Berte Schachter

New York, New York

“I saw the piano as another form of literacy. Music is its own language.” - Norma, volunteer tutor at JCL

Norma Tarrow

San Mateo, CA

“I love being a part of the progress they make with reading over the course of a year.” - Tammy, volunteer tutor at Oasis

Tammy Kelly

San Antonio, TX

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It’s all happening on Facebook! Like our page to learn, stay up-to-date on our progress and get fun, inspiring Gen2Gen messages.

Powered by is building a movement to tap experienced adults to improve communities and the world. Founded in 1998 by social entrepreneur Marc Freedman, grew out of a desire to transform America's increasing longevity and vitality — one of the most significant demographic shifts of the 21st century — into a powerful, positive resource to build a better future for future generations.

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