ABOUT

Gen2Gen is Encore.org’s campaign to mobilize 1 million adults 50+ to stand up for — and with — young people today.

By bringing the generations together, we’re working to realize the potential of longer lives, the potential of every child, and the power of older and younger generations working side by side for change.

Time is short, and hope is within reach. What are you waiting for? Sign up today!

MAKING THE CASE

Read the latest research and thinking behind Generation to Generation.

IMPACT

Tens of thousands of people have joined the Gen2Gen campaign to stand up for – and with – young people today. Check out this infographic for a look at the progress we’ve made together.

PARTNERS

More than 220 organizations have already joined the Gen2Gen campaign. Gen2Gen can help partners learn how to attract more 50+ volunteers and staff, find a learning community to ask questions and exchange best practices, spread the word about your work, provide ideas and guidance for intergenerational gatherings, keep you up to date on new developments in our movement and our field — and more.

Whether you’re just starting to create an intentional strategy to recruit people 50+ or you’re far along in the process and have best practices to share, we’d love to talk about joining forces. Contact us here.

OUR TEAM

The Gen2Gen campaign is co-chaired by Encore.org President and CEO Marc Freedman and Encore.org Vice President and campaign director Eunice Lin Nichols.

Check out our board of advisors, funders, and staff here.

Gen2Gen activists across the country lead the campaign. You’ll find them — and can join them! — on our Facebook Champions group.

FAQ

What is Gen2Gen?

The Gen2Gen campaign is mobilizing 1 million adults 50+ to stand up for — and with — and young people today. Powered by Encore.org and with the support of 150 partner organizations and thousands of activists, Gen2Gen is a diverse and growing community bringing the generations together to improve life for all, helping youth-serving organizations tap experienced talent, and telling a new story about living Gen2Gen. Together, we can realize the potential of longer lives, the potential of every child, and the power of older and younger generations working side by side for change. We hope you’ll join us.

What does Gen2Gen do?

Our goal is to make older generations standing up for and with younger ones a new norm for later life. We engage leaders and activate people 50+ to step up and help kids who need champions. We inspire and support innovators who are finding new ways to tap experienced talent to help kids thrive. We help organizations and communities make the best use of 50+ talent. We empower and equip people who are passionate about living Gen2Gen to spread the word, increase engagement, and help build the movement. We have more than 50,000 supporters. We hope you’ll join us.

How can I get involved?

There are many ways for individuals of any age and organizations of any size to get involved in the Gen2Gen campaign — from finding a great job or volunteer opportunity to helping raise awareness of intergenerational issues to hosting a discussion of mentoring movies — and so much more. And, of course, we hope you’ll come up with new and creative ideas of your own to bring generations together. First off, sign up here to stay informed and get ideas from Gen2Gen.
Then click here for more ideas.

Can my organization join the Gen2Gen campaign?

Yes. There are already more than 150 organizations that have joined the Gen2Gen campaign, so you’ll be in good company! If you work for an organization that believes in the power of intergenerational relationships and are interested in joining forces with and learning from others who do, you’re in the right place. Gen2Gen can help you learn how to attract more 50+ volunteers and staff, find a learning community to ask questions and exchange best practices, spread the word about your work, provide ideas and guidance for intergenerational gatherings, keep you up to date on new developments in our movement and our field — and more.

Whether you’re just starting to create an intentional strategy to recruit people 50+ or you’re far along in the process and have best practices to share, we’d love to talk about joining forces. Contact us here.

Why is Gen2Gen needed now?

For the first time ever, there are more Americans over 50 than under 18. These numbers create both opportunity and urgency for making the most of the multigenerational reality that’s already here and that’s only projected to grow.

The increase in the number of older people in America is paralleled by an increase in the needs of our kids. Today half of all public school students come from low-income families — and 80 percent of kids from low-income families aren’t reading proficiently by the end of third grade. There are 4.6 million young people, age 16 to 24, who are not in school or working. And we’re not making much of a dent in the child poverty rate or the educational achievement gap. Suffice it to say, the needs are great.

On a more positive note, mentoring across the generations is one of the best ways to support young people’s development, find purpose, avoid loneliness, and live longer, healthier lives. Research from the Harvard Study of Adult Development, which has tracked more than 700 men for three-quarters of a century, shows that those in middle age and beyond who invest in caring for and developing the next generation are three times as likely to be happy as those who fail to do so.

Is this campaign only in the U.S.? I live overseas, but I'm interested in participating.

We began this campaign with a focus on individuals, nonprofit partners and communities located within the US. But we know that there’s a great deal of important, intergenerational work happening outside the US, in places like the UK, South Korea, Australia and more. Let us know what kind of intergenerational activity is happening in your corner of the world. We’d love to bring more visibility to it.

If you’re on Facebook, we encourage you to like the Gen2Gen page and join the Gen2Gen Champions group. Those are great first steps to begin learning more about each other. You can also always email us at [email protected].

Are there local Gen2Gen campaigns?

Yes! Seven so far, to be exact. Gen2Gen champions in Boston, Cincinnati, Los Angeles, San Diego, San Jose, Seattle and Tampa Bay are working hard to create more intergenerational connections in their communities.

Each effort is led by local leaders, public agencies and/or nonprofit organizations. The seven communities engage in regular calls with one another to share challenges, breakthroughs and learnings and to generate best practices and models that can be adopted by others, extending the Gen2Gen vision across the nation. Learn more here.

Do you have tools to help organizations recruit more volunteers over 50?

Yes. We created the Learning Hub for exactly that reason, to provide individuals working within organizations with the tools and resources they need to develop or refine their strategy for recruiting and retaining staff and volunteers over 50. Learn more here.

Do you provide funding to support people working on innovative ideas that connect generations to help kids thrive?

The Encore Prize gives a total of $100,000 each year to individuals and organizations with innovative ideas to tap the talent of people 50+ to help kids thrive. A panel of expert judges awards one finalist $50,000 while the other four receive $10,000 each. At a live pitch event, the audience selects one of the five finalists for an additional $10,000 prize. Read about the 2017 winners in Forbes. Voting for the 2018 finalists will take place in September.

In the summer of 2018, Gen2Gen also began giving small grants of up to $250 to those with creative ideas for connecting generations during the summer. Learn more about the Gen2Gen Summer Fun(d) here.

Does Gen2Gen have a policy agenda?

The campaign aims to influence and/or promote solutions that help young people thrive and connect generations to create a better future for all. A few examples: We have encouraged people to support federal funding for national service programs that engage older volunteers. We have shared stories of older adults standing up for young people who are fighting against gun violence, as well as older adults protesting the separation of families at the border. And we support our partner organizations’ work for and with young people all the time.

How is this campaign connected to Encore.org?

Gen2Gen is an initiative of Encore.org, an innovation hub tapping the talent of people 50+ as a force for good. Encore.org’s broader portfolio of work includes thought-leadership, storytelling to create culture change, national convenings, innovation prizes, the Encore Fellowships Network, and a growing network of encore leaders. Learn more at Encore.org.

How is Gen2Gen funded?

The campaign is funded by a series of foundations, including the David & Lucile Packard Foundation, the Einhorn Family Charitable Trust, The Eisner Foundation, the John Templeton Foundation, the May and Stanley Smith Charitable Trust, and the Schultz Family Foundation. Individuals can contribute to Encore.org here.

What does it mean to “live Gen2Gen”?

This very short video can give you a good idea!

Be part of the Gen2Gen DigiQuest! Help us uncover the many ways caring adults and young people are living Gen2Gen around the world by sharing your own photos and videos, or ones others have posted on Facebook, Instagram or Twitter. Don’t forget to include the phrase and hashtag “live #Gen2Gen”.

Got another question?

Write to us at [email protected].