About Generation to Generation

Mobilizing adults 50+ to help young people thrive.

A new campaign powered by Encore.org is inspiring adults over 50 to make a positive difference in the lives of children and youth.

Generation to Generation (Gen2Gen) is a diverse, action-oriented community of people who believe that experience matters, and that the goal of later life isn’t trying to remain young: it’s to be there for those who actually are. Because every child deserves a web of support, and every older adult has something to give.

The campaign shines a light on the mutual benefits of intergenerational relationships already happening, and features countless opportunities for people to get involved.


Younger People

Young people thrive with the support of caring adults in their lives.

Older People

Older adults have abundant skills and life experience to share.

Youth-Focused Organizations

Schools and youth organizations, often stretched for resources, need an infusion of human talent.

Campaign Advisors

Greg Baldwin

President, VolunteerMatch

David Bornstein

Co-founder, Solutions Journalism Network & NYT "Fixes" columnist

Jeffrey L. Bradach

Managing Partner & Co-founder, The Bridgespan Group

Donna M. Butts

Executive Director, Generations United

Laura L. Carstensen

Director, Stanford Center on Longevity, Stanford University

William Damon

Professor & Director, Center on Adolescence, Stanford University

Michael D. Eisner

Founder, The Eisner Foundation & former Chair, The Walt Disney Company

Linda P. Fried

Dean, Mailman School of Public Health, Columbia University

John Gomperts

President & CEO, America's Promise Alliance

David T. Hsu

Political Scientist and Social Impact Strategist

Jo Ann Jenkins


Hubie Jones

Senior Adviser & Social Justice Entrepreneur-in-Residence, City Year, Inc.

Jamal Joseph

Founder & Executive Artistic Director, IMPACT Repertory Theatre

Justin Kauflin

Jazz Pianist, Composer and Producer

Sherry Lansing

CEO, The Sherry Lansing Foundation & former Chairman, Paramount Pictures

Carol Larson

President & CEO, the David and Lucile Packard Foundation

Eric Liu

Founder & CEO, Citizen University

Nancy Morrow-Howell

Bettie Bofinger Brown Distinguished Prof. of Social Policy, Washington University

Ai-jen Poo

Director, NDWA & Co-director, Caring Across Generations

Robert D. Putnam

Peter & Isabel Malkin Professor of Public Policy, Harvard University

Jennifer Hoos Rothberg

Executive Director, Einhorn Family Charitable Trust

Kimon H. Sargeant

Vice President, Human Sciences, John Templeton Foundation

Wendy Spencer

former CEO, Corporation for National and Community Service

David Vasquez-Levy

President, Pacific School of Religion

Chip Conley

Head of Global Hospitality & Strategy, Airbnb & Founder and Former CEO, Joie de Vivre