The Gen2Gen Encore Prize

Seeking new ways to tap the talents of people 50+ to help youth thrive

The Gen2Gen Encore Prize, offers $100,000 in cash prizes, coaching and a year of ongoing support, to innovative programs, products and services to tap the talent of 50+ adults to help young people thrive.

What’s the Prize?
The Gen2Gen Encore Prize is for individuals of any age or organizations with innovative solutions that utilize experienced talent to serve youth, in conjunction with our Generation to Generation campaign to mobilize adults 50+ to help young people thrive.

Who should apply?
The Gen2Gen Encore Prize is open to ventures from all sectors (nonprofit, government, for profit). Individuals with a creative idea are encouraged to apply. The Prize is open to people of all ages and backgrounds. We hope to get as many creative ideas as possible.

How and when to apply?
The 2018 application period is now closed.

How much is at stake?
We’ll award a total of $100,000 in prize money. We’ll name five finalists. A panel of expert judges will award one finalist $50,000; the other four will win $10,000 each. At a live pitch event this fall, the audience will select one of the five finalists for an additional $10,000 prize.

Interested in learning more about The Gen2Gen Encore Prize?

To stay up to date on the Prize, important deadlines, and see who wins, sign up here!

Sign Up

The Gen2Gen Encore Prize Timeline

April 16 – May 25

Application submission period for the Gen2Gen Encore Prize.  The Prize Accelerator, providing online videos and webinars, opens to applicants.

June 1 – June 15

Reviewers give feedback on applications

June 16-29

Applicants revise based on feedback.

June 29

Final applications are due

July 31

Announcement of semifinalists

August – Sept

Semifinalist activities

Sept 10-23

Public voting on semifinalists innovations.

Oct 1

Announcement of finalists

Nov 14

Encore Pitch (in L.A.) Winners announced. $100,000 in prize money awarded.

Judges & Judging Criteria

Applicants will be judged by an esteemed panel of judges on the following criteria:

  • Innovation. New approach or critical improvement to existing models.
  • Encore Fit. Use of the talents of people 50+ in well-designed roles.  
  • Youth Fit. Serving an urgent or timely need for a specific population of youth.
  • Capacity. A team with the track record or partnerships needed to launch, develop and grow new programs or products.
  • Scalability or Replicability. Potential of the idea to grow and produce significant social change.
  • Financial Model. Clear plan for financial sustainability.
  • Diversity. Ability to engage diverse communities of adults 50 and older.

2017 Gen2Gen Encore Prize Winners

With help from 12,000 voters, 17 judges, dozens of reviewers, the finalists themselves (who rated each other’s performance), and all those in the room, announced the winners of the 2017 Gen2Gen Encore Prize in October.

The $50,000 Judges’ Prize, was awarded to Critical Bridge/Office of Mayor Sam Liccardo (San Jose, CA).

The $50,000 People’s Choice Prize, based on votes of the other finalists and the audience at the convening, was awarded to Hire Autism/Organization for Autism Research (Arlington, VA).

The other three finalists, awarded prizes of $5,000 each, were:

What Applicants have to Say about the Prize

Julie Filapek, Goodwill North Central Wisconsin (Menasha, WI)

“Thanks so much. This has been such a phenomenal process. Whatever happens here, we will be in a much better position to start our project because of all we’re thinking through.”

Carole Times, Chess Across Borders (New York City, NY)

" . . . this was an invaluable experience. I thought the webinars were excellent. I learned a lot as these workshops were better than some college courses I have taken."

Allan Barsema, One Body Collaboratives (Rockford, IL)

“I have participated in numerous federal, state and regional application processes over the last many years, and must say that the entire Encore Prize process shines well above all of those I have previously experienced.”

Special Thanks

Special thanks to Aging2.0, IDEO, the MFA in Social Innovation at the School of Visual Arts, the Milken Center on the Future of Aging, the Stanford Center on Longevity, and the Stanford Distinguished Careers Institute for their help in launching The Encore Prize. wishes to thank our funders for The Encore Prize, the John Templeton Foundation and the Metlife Foundation.