Gen2Gen Reads Social Media & Marketing Toolkit

Thanks for helping to spread the word about Gen2Gen Reads, a mini-campaign to increase awareness of the importance of reading, encourage volunteer activity with Gen2Gen partner organizations eager for help from people over 50, and raise funds to donate 1,000 new books to children in Head Start centers.

We hope that this toolkit — full of sample language and graphics — will make it easy to share this information with your community, and support new ways to engage more adults aged 50+ in the lives of young people who need champions. Please feel free to customize your messages to meet the needs of your audience.

To stay up to date be sure to follow our Encore.org and Gen2Gen social media pages:

Hashtags & Handles

Hashtags – Please use hashtag #Gen2GenReads in your social media posts. This will help us find your posts, support you and amplify your social reach.

Handles –  

On Facebook: @Encore.org @iamGen2Gen
On Twitter: @EncoreOrg

Sample Language & Posts

Below you’ll find email blurbs and social media posts you can use to spread the word about Gen2Gen Reads. For tracking purposes, we’ve customized the bit.ly links so please use the links specified here whenever possible.

E-newsletter Blurbs Options

Pass Down Your Love of Reading from Gen2Gen

Do you want to help a young person learn to love reading? Explore volunteer opportunities here: http://bit.ly/G2GReads-VO. While you’re there, don’t forget to sign up for weekly updates from Gen2Gen Reads for more ways you can help boost early childhood literacy.


Are You a Reading Hero?

Are you taking the time to help a child in your life learn to love books — perhaps a grandchild or a child you work with as a volunteer in your community? If so, a big thanks from Encore.org’s Generation to Generation campaign! Will you add your experience and leadership to this national effort? Watch this video and join Gen2Gen Reads for a chance to win $150 in books you can donate to a Head Start center anywhere you choose.


Get Books in the Hands of Kids Who Need Them

Want to help get 1,000 books in the hands of low-income children attending Head Start centers around the country? This fall, Encore.org’s Generation to Generation campaign is focused on reading and the way a love of reading is often passed down from generation to generation. Donate now to help get books to kids! Get weekly updates about other ways you can help boost early childhood literacy by signing up here.


New Volunteer Toolkit Helps Adults 50+ Support Early Literacy Development

Looking for fun and easy ways to support early childhood literacy? This fall, Encore.org’s Generation to Generation campaign teamed up with Too Small to Fail — a joint initiative of the Clinton Foundation and The Opportunity Institute — to create a new toolkit that includes everything you need! The Too Small to Fail Community Volunteer Toolkit is designed for people over 50 — parents, grandparents, professional child care providers, and community volunteers — who are eager to support young children’s early brain and language development.


Pass Along Your Love of Reading from Gen2Gen

This fall, Encore.org’s Gen2Gen campaign is helping more people over 50 find opportunities to read with kids. Sign up now for Gen2Gen campaign updates and enter a chance to win a $250 Amazon gift card! Because more books are a good thing.

Facebook & LInkedIn Sample Posts

Did someone over the age of 50 help you learn to love reading? Raise your hand now with Encore.org [TAG]’s Generation to Generation [TAG] campaign to say an older adult influenced your love of books! When you do, you’ll be entered into a monthly drawing to win $150 in books you can donate to a Head Start center anywhere you choose. http://bit.ly/G2GReadsRYH


School’s back in session, and many kids across the country are struggling to read. Volunteer to help a young person learn to love reading through Encore.org [TAG]’s Generation to Generation [TAG] campaign. Explore opportunities now! http://bit.ly/G2GReads-VO


Are you taking the time to help a child in your life learn to love books — perhaps a grandchild or a child you work with as a volunteer in your community? If so, a big thanks from Encore.org’s Generation to Generation campaign! Will you add your experience and leadership to this national effort? Watch this video and join Gen2Gen Reads for a chance to win $150 in books you can donate to a Head Start center anywhere you choose. http://bit.ly/G2GReadingHero


As Encore.org [TAG]’s Generation to Generation [TAG] campaign focuses on reading, we need your help to get 1,000 books in the hands of low-income children in Head Start centers. We know there are a lot of social issues pulling for your attention and appreciate your support. Every $3 donation buys one more book! Donate today. http://bit.ly/G2GBooks


Supporting early childhood literacy can be easy, fun, and done right in your own community! Check out this Too Small to Fail Community Volunteer Toolkit, created by Encore.org [TAG]’s Generation to Generation [TAG] campaign and Too Small to Fail [TAG], and discover tips, videos, playlists and activities that support children’s early brain and language development. http://bit.ly/TSTFcvt


This fall, Encore.org [TAG]’s Generation to Generation [TAG] campaign is helping more people over 50 find opportunities to read with kids, and pass along their love of reading from Gen2Gen. Sign up now to receive Gen2Gen campaign updates, and enter a chance to win a $250 Amazon gift card! Because more books are a good thing.

Twitter (140 character limit)

Did someone 50+ help you love books? Raise your hand to win $150 in books via @HeadStartgov http://bit.ly/G2GReadsRYH #Gen2GenReads

Want to help a child learn to love books? Explore #Gen2GenReads volunteer opportunities now http://bit.ly/G2GReads-VO cc: @EncoreOrg

Are you helping a child learn to love books? Join @EncoreOrg’s #Gen2GenReads for a chance to win $150 in books! bit.ly/G2GReadingHero

Donate now & help @EncoreOrg get 1k books in hands of low-income kids attending @HeadStartgov centers http://bit.ly/G2GBooks #Gen2GenReads

Get fun & easy tips and activities to support early childhood literacy bit.ly/TSTFcvt via @2SmallToFail & @EncoreOrg #Gen2GenReads

Sign up to receive #Gen2Gen campaign updates, and enter chance to win $250 Amazon gift card! bit.ly/G2GReads250 #literacy #Gen2GenReads

Draft Blog Content You Can Customize

Free Toolkit Provides Fun, Easy Ways to Boost Early Literacy

Almost 60 percent of children from low-income families start kindergarten unprepared, lagging behind their peers in critical literacy skills. If you want to do something to close that gap, now’s your chance.

This fall, Encore.org’s Generation to Generation campaign launched Gen2Gen Reads to increase awareness of the importance of reading, encourage adults over 50 to get involved, and raise funds to donate books to kids at Head Start centers who need them.

[ENTER YOUR NAME HERE] is honored to be a partner organization in this effort, which so clearly aligns with our values and mission.

[ENTER QUOTE FROM YOUR LEADERSHIP, REINFORCING IMPORTANCE OF CHILDHOOD LITERACY.]

If childhood literacy is an issue that speaks to you, there are a variety of fun and easy ways you can get involved.

  • Sign up to receive Gen2Gen campaign updates and enter a chance to win a $250 Amazon gift card! Because more books are a good thing. http://bit.ly/G2GReads250
  • Did someone over the age of 50 help you learn to love reading? Raise your hand now http://bit.ly/G2GReadsRYH and you’ll be entered into a monthly drawing to win $150 in books you can donate to a Head Start center anywhere you choose.
  • Want to help a young person learn to love reading? Explore age-friendly volunteer opportunities near you using Gen2Gen’s Opportunity Finder http://bit.ly/G2GReads-VO.
  • Do you already take time to help a child in your life learn to love books — perhaps a grandchild or a child you work with as a volunteer in the community? If so, thank you! Watch this video and join Gen2Gen Reads for a chance to win $150 in books you can donate to a Head Start center anywhere you choose.
  • Low-income children attending Head Start centers around the country need more books in their lives to learn to read. Help make it happen by donating as little as $3 for one book now http://bit.ly/G2GBooks.
  • Looking for fun and easy ways to support early childhood literacy in your home or community? Check out this Community Volunteer Toolkit, which is designed for people over 50 and was created by Too Small to Fail — a joint initiative of the Clinton Foundation and The Opportunity Institute — in partnership with Gen2Gen Reads.

Gen2Gen Reads will run through December 2017. Get weekly updates about other ways you can help boost early childhood literacy by signing up here.

Encore.org is a national nonprofit building a movement to tap the skills and and talents of experienced adults to improve communities and the world. Generation to Generation is Encore.org’s five-year campaign to mobilize 1 million adults 50+ to help young people thrive.

Sample Images To Share